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Toyota and Lexus Take Top Honours in Seven Categories in Canadian Black Book's Fifth Annual Best Retained Value Awards

Canadian Black Book (CBB) has released their fifth annual Retained Value Awards, and Toyota and Lexus models have taken the top spot in 7 categories, confirming the trusted quality, reliability and exceptionally high retained value of these vehicles.

The 2010 CBB Retained Value Award Toyota and Lexus winners were named in the following categories:

  • Sub-compact: Toyota Yaris
  • Full-size car: Toyota Avalon
  • Entry luxury car: Lexus IS Series
  • Compact SUV: Toyota RAV4
  • Full-size SUV: Toyota Sequoia (tie)
  • Small pick-up: Toyota Tacoma
  • Large pick-up: Toyota Tundra

"Given Toyota's recent media attention this outcome may be a surprise to some. So far their values remain stable and that is a strong indicator of the public's trust in Toyota the brand," remarked Larry Shred, executive vice president of Canadian Black Book. "What the public wants is value for their money, and these are some of the top companies delivering high value," continued Mr. Shred.

"We are proud that so many Toyota and Lexus vehicles continue to be recognized for their value, offering an excellent choice to Canadian drivers," said Warren Orton, Director at Toyota Canada Inc. "We thank Canadian Black Book for awarding top honours to seven Toyota and Lexus models in this year's 2010 CBB Retained Value Awards."

This year the award examines 2006 models, and winners have been chosen in 17 segments. The awards are determined from actual value retained from MSRP, measured over a 4 year period.

CBB initiated the awards to help consumers identify which vehicles retain the highest percentage of their original value. Although strong retained value performance is not a guarantee of future strength, it is a strong indicator for how a vehicle should perform in the future. For the consumer, selecting a vehicle with a lower depreciation rate will reduce their overall cost-of-ownership.

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Toyota Reveals the Redesigned 2011 Avalon

Toyota introduced the boldly redesigned 2011 Avalon at the 2010 Chicago Auto Show. Evoking a time when travel was sophisticated, elegant and comfortable, the new Avalon possesses a distinctive new exterior style while offering a restyled interior rich with premium touch points and practical new technologies.

"Discerning drivers know that the Avalon is a symbol of fine craftsmanship, and has long been sought after for its well-appointed materials and spacious cabin," said Warren Orton, Director at Toyota Canada. "The 2011 model adds even more style and features that elevate the driving experience."

In addition to its more substantial look and expressive new lines, infusion of comfort and safety advancements, the 2011 enriches the driving experience with a trove of upgraded equipment and technology, including:

  • 660-watt JBL premium synthesis audio system
  • 12-speakers and a 12-channel digital amplifier
  • Audio music streaming
  • XM satellite radio (subscription required)
  • USB and 1/8-inch auxiliary connections for audio devices
  • Bluetooth hands free phone capability
  • Touch-screen navigation system with real-time traffic
  • State-of-the-art projector style headlamps
  • Energy efficient LED tail lights

The 2011 Avalon is powered by a 24-valve, double-overhead cam 3.5-liter V6 engine that produces 268 horsepower at 6,200 rpm. The engine is equipped with the latest dual VVT-i electronic valve-control mechanism that provides a broader powerband, while requiring less fuel and generating fewer emissions. It is mated to a multi-mode six-speed automatic transmission.

The redesigned 2011 Avalon will begin arriving at Toyota dealerships in March 2010.

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News and Events

Toyota and Lexus Take Top Honours in Seven Categories in Canadian Black Book's Fifth Annual Best Retained Value Awards
Canadian Black Book (CBB) has released their fifth annual Retained Value Awards, and Toyota and Lexus ...
Toyota Reveals the Redesigned 2011 Avalon
Toyota introduced the boldly redesigned 2011 Avalon at the 2010 Chicago Auto Show. Evoking a time when ...